A spoke-to-rim reinforcing connector of a composite wheel. The composite wheel has a rim portion with a complementary rim fibre layup and a circumferential axis, and a face portion with a hub and spokes interconnecting the rim portion and the hub, each spoke having a complementary spoke fibre layup. The spoke-to-rim reinforcing connector comprises at least one spoke saddle and at least two rim tabs. The spoke saddle has a seat portion extending around an end portion, about the spoke axis, and over a face surface of the spoke fibre layup, and at least two spoke legs that extend over the sides of the spoke fibre layup. Each rim tab extends from a spoke leg perpendicularly to the spoke axis and is configured to be incorporated into the rim fibre layup. The connector has a continuous body having a fibre orientation extending perpendicular to the spoke axis.