The embodiments of the present disclosure provide a near-field communication control method, device, and display device. The near-field communication control device is applied to a display device. The display device includes a display panel, a near-field communication coil and a display control circuit, wherein the display panel includes a plurality of display periods, and each display period includes a field blanking phase and an effective display phase, the near-field communication control device includes: a first receiving circuit configured to receive a synchronization signal output from the display control circuit, wherein the display panel displays an image during the effective display phase under the control of the synchronization signal; and a driving circuit configured to output a driving signal to the near-field communication coil during the field blanking phase, according to the synchronization signal.