A display apparatus includes a display unit having at least a portion being deformable, a display panel included in the display unit, a first guide member disposed on a rear surface of the display unit, the first guide member having at least a portion being deformable, a printed circuit board electrically connected to the display panel, and a second guide member configured so that at least a portion of each of the display unit and the first guide member is wound around the second guide member. One of the first guide member and the second guide member has at least one groove defined therein, while the other of the first guide member and the second guide member has at least one protrusion.