Embodiments provide for supporting multiple network transaction facilitators (NTFs) within a website building system. A first network transaction facilitator connection request is received. Based at least in part on the first network transaction facilitator (NTF) connection request, a first NTF of a plurality of NTFs is integrated with a network transaction interface of the website. Responsive to receiving a network transaction request via the network transaction interface, the network transaction request is routed to the first NTF or a different NTF based at least in part on a network transaction profile associated with the website identifier.