A display apparatus includes a driving chip, a flexible circuit board and a display panel. The display panel includes a display portion and a bonding portion on one side of the display portion, and the bonding portion includes a first bending portion, a first connection portion, a second bending portion and a second connection portion which are sequentially arranged in a direction with an increasing extending distance from the display portion. The driving chip is in bonding connection with the display panel in the first connection portion, the flexible circuit board is in bonding connection with the display panel in the second connection portion, the driving chip is disposed on a side of the first connection portion facing away from the display portion, and the flexible circuit board is disposed on a side of the driving chip facing away from the display portion.