The present disclosure relates to systems, non-transitory computer-readable media, and methods for generating and providing recommendations to view items in store by providing item categorization, physical store traffic modelling, historical analysis of returns, and inventory data to a delayed in-situ collaborative filter recommendation engine. In particular, in one or more embodiments, the disclosed systems receive selection of an item to purchase online and pick up in store from a client device. In response, in one or more embodiments, the disclosed systems determine item categorization, accesses physical store traffic modelling, and/or generates an analysis of historical return of items. Further, in one or more embodiments, the disclosed systems utilize a delayed in-situ collaborative filter recommendation engine to determine a recommendation of an additional item to view in store.