The present invention relates to a label made of a synthetic resin film in a roll-type, and disclosed is a label 20 coated with a pressure sensitive adhesive, wherein an adhesive portion 21 of a certain width coated with the pressure sensitive adhesive is formed at the intervals of one label which is to be attached to a PET bottle, and wherein the adhesive portion 21 consists of a front end adhesive portion 21a which is attached to the PET bottle and a rear end adhesive portion 21b which is attached to overlap on the front end adhesive portion 21a, and cutting is made at a cutting line 22 between the front end adhesive portion and the rear end adhesive portion 21b. As the synthetic resin film, a general non-shrinkable film as well as a heat-shrinkable film may be used.