Systems and methods herein describe generating a unified content feed accessible from within a conversation thread. The systems and methods access a chat session between users on a messaging platform receive an input from a select user from within the chat session, the input corresponding to a unified content feed comprising shared content relevant to all users of the chat session and personalized content relevant only to the select user, in response to receiving the input, replaces the user interface associated with the chat session with a user interface associated with the unified content feed, and displays the user interface associated with the unified content feed on a computer device associated with the select user.