An interaction method and apparatus, and an electronic device, a readable storage medium and a computer program product. The method includes: via a trigger operation for a target shooting control corresponding to a target object in an object display page, acquiring a target prop corresponding to the target object; performing shooting by using a prop corresponding to the target object, so as to acquire target multimedia content; sending the target multimedia content and posting information to a server, such that the server determines whether a preset condition is met; and receiving resource guidance information, which is sent by the server when the same determines that the preset condition is met.