The disclosure provides a method and apparatus for displaying a search result, and a method and apparatus for processing a search request. The method for displaying a search result includes: receiving search information, where the search information at least includes a keyword for characterizing a target object, and the target object belongs to a target category; obtaining parameter information and key feature information of a first target attribute of the target object; and displaying the parameter information and the key feature information of the first target attribute in a first area of a search result page.