This application provides an NFC card activation method and apparatus, applied to a first electronic device, where a Bluetooth function is enabled in the first electronic device, and the method comprises: detecting that a Bluetooth connection event occurs between Bluetooth identifiers of a second electronic device and the first electronic device; selecting a target Bluetooth identifier from the Bluetooth identifiers based on Bluetooth signal strength of the second electronic device; and activating NFC cards corresponding to the target Bluetooth identifier. Compared with geo-fence information, Bluetooth of a device is unique, so that a requirement of using the Bluetooth in multiple different places can be met. In addition, compared with positioning information, a Bluetooth signal is less susceptible to an environment. Therefore, the manner of activating an NFC card based on the Bluetooth connection has a wider application range.