Proposed are an apparatus and a method for an intelligence beam management operation in a wireless communication system. An operation method of a user equipment (UE) in a wireless communication system includes receiving, from a base station (BS), configuration of a measurement set including beam entirety information of the base station used in beam measurement, receiving information on beam measurement from the base station, predicting the measurement set on the basis of the information on beam measurement, transmitting information on a recommended measurement set or a restricted measurement set to the base station, the information on the recommended measurement set and the restricted measurement set being in a bitmap form, and receiving a beam measurement result based on a modified measurement set from the base station.