An electronic device is provided. The electronic device is configured to execute an augmented reality (AR) application, to obtain an image, to obtain sensing information including at least one of posture information or position information of the electronic device that correspond to the image, to produce a virtual object that is superimposed on the image according to a user input, to obtain, based on the image and the sensing information, identification information corresponding to the virtual object, and to output the virtual object to a display, in response to a case in which information, obtained via at least one sensor in the state in which the AR application is executed, corresponds to the sensing information.