Content is generated for a programmable computing device based on user-selected configuration information. The user-selected configuration information includes a user-selected versatile component. User-selectable versatile component configuration options for the user-selected versatile component are presented and versatile component configuration option selections for the user-selected versatile component are received. Settings for an instance of the user-selected versatile component are generated based on the received component configuration option selections. A configuration store is generated or updated based on the settings for the user-selected versatile component. Content for the programmable computing device is generated based on the configuration store. Generating the content includes associating the instance of the user-selected versatile component with a software component, with a hardware component, or combinations thereof, based on one or more of the received versatile component configuration option selections. The generated content is provided to the programmable computing device.