An image display method and apparatus are provided. The method includes: determining a target display position of a target object in an original image and a first size of a display region of an ink screen (102); generating a monochrome image with the first size according to the original image, where color values of pixel points in the monochrome image include at least one standard color value, and the target object is located at a target display position in the monochrome image (104); sending the monochrome image to the ink screen, so that the monochrome image is displayed by the ink screen in the display region (106). This method can improve the definition of the monochrome image displayed by the ink screen.