Provided is an image forming method including: forming, on a recording medium, a toner image including a white toner image and a color toner image disposed on the white toner image; and fixing the toner image onto the recording medium. In the fixing, the recording medium on which the toner image is formed is nipped between an annular belt, which includes an inner periphery that is at least partially supported by a heating member, and a facing member facing the heating member via the annular belt, and the toner image is fixed on the recording medium. The white toner and the color toner satisfy a relation of a following expression: 0.3≤log μ(W110)−log μ(C100).