A soap holder has a rigid body which is attachable to a vertical wall and which supports a cup-shaped member in which is a flexible pad. Flexible legs depend from the lid and are formed with integral suction cups. The cup-shaped member may be pivotally attached to the rigid body. The flexible legs may be hollow or solid. A space may be defined between the pad and cupshaped member into which the pad can flex when the legs and cups bend to conform to the curved surface of a piece of soap.