An optical annunciator in which any one of alternate visual displays is revealed for viewing over the entire obverse surface of a lenticulate lens by the displacement of display means juxtaposed with the reverse surface of the lenticulate lens, the display means including alternate visual displays, each divided into portions, each portion of a display being located between adjacent portions of another display, and masking means for blocking from view those portions of the display means which do not form a part of the revealed display.