Method and apparatus for lengthwise orientation of elongated tapered articles. Articles of random lengthwise orientation are moved along a path over a surface having an upstanding ridge extending diagonally across the path. Conveyor means are provided to move the articles relative to the surface so that the articles spin about their longitudinal axes and migrate to a side of the surface in a direction toward their small ends where they are collected together in common orientation for conveyance to further processing steps.