An intermittently rotating radial section wheel transfers articles along a guideway from a first stop station to a second stop station. Lengths of wrapping material are successively and intermittently fed transversely of said guideway. At the second stop station an intermittently rotating radial pliers of a wrapping wheel bends the wrapping material in U-shape about an article. During movement to an outlet station, the wrappings are folded over the article by wrapping members. Different types of wrapping can be carried out with different wrapping members.