An apparatus for pitting peaches comprising a multiple lane orienter for aligning the peaches so that their suture planes are transverse to the direction of motion through the apparatus. A continuous cup conveyor has transverse rows of apertured fruit products that move with a swinging pitting head. The head has a row of bifurcated peach splitting and pit gripping blades descend on the peaches while peach incising and pit gripping blades are projected up through the cup apertures. The upper blades are then spread apart to separate the peach halves from their pits.