A method and apparatus for animating a display device including a figure mounted for rotation on a support for the device and having a laterally extending element from the body of the figure with a flexible tendon secured thereto and an action element secured to the free end of the tendon is disclosed. Additionally, a stationary reaction rod is positioned adjacent the figure, and figure driving means is connected to rotate the figure. On rotation, the weighted action element swings outward under centrifugal force, and the figure dwells or remains in a stationary position facing a predetermined side of the display when the tendon engages the reaction rod winds, unwinds and swings free thereof in the manner of an escapement mechanism. The reaction rod, weighted element and preferably the projecting element are all formed as objects relating to an activity being simulated by the figure. Various constructions of the driving means are shown.