A direct positive color photographic material having a silver halide photographic emulsion layer containing chemically fogged silver halide grains, said silver halide emulsion layer containing a magenta color coupler precursor having a pyrazole nucleus substituted by an acyloxy group at the five-position. The direct positive color photographic material containing such a magenta color coupler precursor has a high sensitivity, shows good clearness in the highlight portions, and has improved stability.