Apparatus for manufacturing annular helix wire beads for use in motor vehicle tires, wherein the manufacturing operation to wind winding wire upon an endless core wire is effectuated through three steps of preparation of, winding, and removal of, the articles, the operations being sequentially performed. The winding wire rotates around a part of the core wire and through the ring thereof in its peripheral direction, being helically wound up upon the surface of said core wire, while at the same time a new core wire may be readied for the winding operation while completed annular helix wire beads can be removed from the apparatus, whereby continuously high productivity is accomplished.