A tire and rim assembly for retaining a deflated tire on a rim in which a pair of bead portions are mounted in bead seats at the edges of the rim. At least one of the bead portions is adhered to the rim at one of the bead seats with a cement having sufficient bonding strength to retain the bead portion on the rim during operation of the tire in the deflated condition. The adhesive bond may be broken without damage to the bead portions of the tire to dismount the tire from the rim after the vehicle is stopped.