An artificial fishing lure provided for receiving a tablet which generates gas when contacted by water so that when the lure is pulled through the water, bubbles are generated as the tablet dissolves for attracting the attention of fish. The lure includes an elongated body member having a circular cross-section with an enlarged portion adjacent the center thereof. An elongated slot extends through the enlarged portion into which the tablet is carried. The body member is constructed of resilient flexible material for securely holding the tablet as such dissolves.