A fragile article handling and orientating apparatus comprises a disoriented supply of the articles. Pick-up means associated with the supply and adjacent thereto are actuatable into engagement with the supply whereby the pick-up means engages a plurality of the articles. Further means are then provided for moving the pick-up means to a delivery zone. Positioned intermediate the supply and the delivery zone is a stripper means for stripping off all but one article, and insuring that the remaining article has a particular, desired orientation. At the delivery zone means are provided for removing the article therefrom and delivering it to a remote location.