Photographic apparatus including an indicating device bearing indicia for relating to the operator a distance at which a variable focusing lens assembly of the apparatus is focused. The indicating device is coupled to a focusing control system of the apparatus for movement therewith as the lens assembly is moved between distant and nearmost foci to bring the camera into coincidence with a predetermined estimation of a camera-to-subject distance for a photographic scene.In a preferred embodiment, an image of the indicia is presented in or beneath a field of view of a viewfinder mounted upon the apparatus and serves as a reminder to the operator of the distance at which the lens assembly is focused whereby an error in the focused position of the lens assembly is made obvious to the operator and a proper correction can be made before the shutter of the apparatus is released.