The invention is directed to a combined display and shipping package which has two major components, an outer sleeve and an inner shell arranged for telescoping engagement with one another. The outer sleeve covers and provides protection for the inner shell during shipment and is slid back over the inner shell in a telescoping manner to permit visual display of an item to be displayed without the full removal of the protective outer sleeve which may or may not have advertising or display information on it. The inner shell has an inclined base so that when the package is used for display purposes, it maintains an inclined position to project the display item into full view of a prospective customer. To prevent the display package from tipping, the item displayed therein is secured in the package in a manner so that the combined centers of gravity for the item displayed and the display package is located to prevent tipping of the package without the need of additional support.