The present invention is a strip feed control which is particularly useful in photographic systems such as film and paper cutters, film notchers, and printers. The photographic strip material is fed by a predetermined feed length during each operating cycle. The operator of the system visually monitors the position of the strip with respect to a reference position or indicator along the feed path and provides adjustment signal through an operator control knob. The strip position is moved in accordance with the desired adjustments, and the predetermined feed length for the next operating cycle is derived from the predetermined feed length of the just completed operating cycle, together with any adjustment in the strip position which was made by the operator.