A reel assembly for controlling line cord winding in kite flying includes an elongated main hand hold member adapted for controlling the winding of the reel assembly and a spool member adapted for receiving, storing, and releasing the cord. The spool member includes a plurality of secondary hand hold members extending axially with respect to the spool member. At least one support member extends radially from the central axis of the spool member for fixably mounting the secondary hand hold members spaced remotely from each other and from the axis of the spool member. The main hand hold member extends axially through the center of the support members and remotely from the spool member. An axle extends from the main hand hold member for supporting the spool member, which is releasably locked to the axle by a clutch mechanism.