A plurality of magnetic dot elements are provided, each of which comprises a cylindrical magnet and a conical impact member fixed to the cylindrical magnet. The magnetic dot elements are rotatable and can shift their positions along their axes. A magnetic field control is provided for controlling the orientation of each of the magnetic dot elements in accordance with print information so that the conical impact member of a selected magnetic dot element faces a print receiving member. A depression plate is provided for depressing the magnetic dot elements toward the print receiving member in such a manner that the conical impact member of the selected magnetic dot element comes into contact with the print receiving member, whereby a desired character is printed on the print receiving member in a dot matrix fashion.