An electronic timepiece reduces power consumption by normally driving the stepping motor with a short pulse and driving the motor with a wide pulse under heavy load conditions by sensing the rotor position. A detection circuit senses the voltage drop across a detection element in series with the motor coil for driving a first detection pulse and senses again for driving a second detection pulse. If the second voltage drop is larger, then the rotor is not rotating whereupon the wide pulse is used to drive the motor.