A liquid crystal display device, especially, for use in a liquid crystal display watch is disclosed, which is provided with a liquid crystal display element and a reflector comprising a luminescent phosphor, and only in a limited partial area of the reflector corresponding to a specified display portion which should be visible in the dark or at night in the whole time display area of the liquid crystal display element, the luminescent phosphor includes a radioactive nuclide such as promethium (.sup.147 Pm) or tritium (.sup.3 H).