An automatic cartridge ejecting apparatus for magnetic tape player is provided. The apparatus comprises an eject lever for ejecting the cartridge from the tape player and an electromagnetic latch device adapted to latch the eject lever in a depressed position. The latch device comprises a movable member operatively connected to the eject lever, a magnet and a ferromagnetic lever pivotally connected to the movable member and being engageable with the magnet when the eject lever is in the depressed position. The ferromagnetic lever is configured to provide a mechanical advantage to the magnet for holding the eject lever in the depressed position.