This invention is directed to an improved low density chewing gum or bubble gum product and method of making the same, characterized in that the same defines a matrix encompassing a network of gas filled cells, the density of the product being in the neighborhood of about 0.5. The invention further relates to a method of making said product which includes the steps of heating an essentially conventional gum formulation to a temperature at which the mass is a viscous liquid, whipping the mass, pouring the mass into molds, rapidly reducing the temperature of the mass while subjecting the same to vacuum and, after curing, removing the same from the molds.