A die for a soap bar is formed of two vertically separable half sections each having a cavity therein corresponding to one-half section of the soap bar. At least one of the cavities has a central vertical pedestal therein for supporting an insert in spaced relation to the surrounding cavity walls so that when the two die sections are advanced toward each other with a soap bar blank therebetween a bar of soap is molded with the insert embedded therein in a plane between and spaced from the opposite faces of the bar.