Disclosed herein is a solar heat collector which is placed across an open window area for selectively heating the interior of a dwelling place or the like. The collector includes a plurality of fins transversely disposed across the window area between two panes of translucent material which form an insulating chamber. One end of the chamber communicates with a warm air outlet, the other end with a cool air inlet and the innermost pane is coated with a highly reflective material. Each fin is provided with an energy absorbant coating on one side thereof and has a reflective coating surface on the other so that upon normally aligning the absorbant side of the fins with respect to the sun's rays, the air within the chamber is heated and directed to the warm air outlet causing cold air to be drawn into the chamber through the cool air inlet. Reversal of the orientation of the fins causes incoming rays to be reflected.