An audio visual system comprising a reproduction system for reproducing audio sound information and picture data information recorded on a recording medium, a speaker system for audio sound output purposes, and a color TV screen for providing a visual display in accordance with the picture data information. The picture data information comprises a pattern data and instruction commands for selecting a desired display section on the color TV screen and a desired operation mode to be conducted by the audio visual system. The operation mode can be selected from the entire screen unicolor selection mode, background color change mode, pattern color change mode, display shift mode, small letter display mode, and capital letter display mode.