The combination of detachable addition members with rubber articles, and particularly for tire sidewalls, wherein each article has a circumferentially discontinuous first coupling portion adapted to operatively interact with a second coupling portion on the addition member for securing the member to the article. Preferably a plurality of addition members are utilized and interact with a plurality of independent circumferentially discontinuous first coupling portions. The addition members may take a variety of geometric shapes and can be used for decorative, utilitarian and safety-enhancing purposes. Removably securing the addition members to the rubber articles permits easy ready changes and individualized replacement.