A lightweight, portable apparatus for rapidly reading continuously and sequentially a plurality of ticket records having specific data encoded thereon as the tickets are removed individually from a supply magazine and conveyed along a prescribed path by a ticket feed assembly, an escapement assembly and a transport drive wheel to a ticket data sensing station. Data encoded on each advancing ticket is read in timed relation with displacement of a ticket advancing through the apparatus by control means and transmitted to equipment for storing and/or reproducing of the data in another form.