A wire support for the coiled-coil filament of a tubular double-ended incandescent lamp in which the support is formed of a single wire which extends longitudinally along a portion of the inner wall of the lamp envelope, with each end of the support wire terminating in a loop of a size to be circumferentially engageable with the inner wall of the envelope, and a midportion of the support wire extending laterally in closed loop form to firmly embrace a localized point on a turn of the filament so that the turn extends through that midportion loop and is supported therefrom.