In the electromagnet control apparatus described herein, demagnetization of the electromagnet and a workpiece held thereby, following a period of holding, is effected by stepwise adjustment of the phase setting of a power control means such as a triggerable, semi-conductor switching device, thereby controlling the average AC voltage applied to a full wave bridge through which the electromagnet is energized. Reversing switch means are interposed between the bridge and the electromagnet for reversing the direction of the energizing current at each successive step.