A display panel is provided for the major obverse face of a vending machine in which contrasting panels provide the suggestion of a container of primary product in combination with a vending control array presenting that primary product in dominance of a plurality of secondary products to be vended so as to induce predominate selection of the primary product. The contrasting panels further provide a superimposed alphanumeric or other display configuration on the display panel to further enhance the dominant presence of the primary product.