A container for shipping and storing large hollow cylindrical rolls of either solid material or wound sheet material. A skid or pallet is combined with a pair of special corrugated paperboard end pads, one for each end of the roll, a pair of spaced apart anti-roll retainers extending longitudinally of and secured to the top of the pallet and between which the roll is placed, a pair of top braces extending between and interfitted with the end pads, a pair of banding straps which transversely encircle and secure together the retained roll and the anti-roll retainers, and a pair of banding straps which longitudinally encircle and secure together the pallet and end pads and top braces. The end pads and anti-roll retainers secure the retained roll from endwise shifting and sidewise rolling motion, and are constructed so that a standard sized end section is utilizable with rolls of widely varying diameters.