Ribbon lifting apparatus for a printing device having a print wheel and a ribbon cartridge. The lifting apparatus includes a pair of ribbon guides for supporting an exposed portion of a ribbon extending from an outlet opening of the ribbon cartridge to an inlet opening thereof. The pair of ribbon guides are supported by respective pairs of supporting levers which are swung in a plane parallel to the face plane of the print wheel. The pair of ribbon guides are lifted so that the lifting movement of the guides causes variation of a distance therebetween for keeping the path of the exposed length of ribbon substantially constant.