An apparatus for developing a latent electrostatic image, includes a developer holding member having a surface adapted for movement through an endless path and a developer receptacle having an opening formed at a site opposite to a part of the endless path. The receptacle contains a one-component developer consisting only of toner particles capable of retaining an electric charge. The developer in the receptacle is held on the surface of the developer holding member and charged by a charging member. The charged developer is carried to a developing zone by the movement of the surface of the developer holding member and applied to a latent electrostatic image to be developed.