A method of driving a heat-sensitive recording head with a very small number of components. In the recording head, leads are arranged on an insulated substrate extending on both sides of the substrate in parallel with one another with heat generating elements disposed between adjacent leads. A microcomputer divides data inputted thereto in a time division manner into data blocks each having a predetermined amount of data. The data in each data block is rearranged by skipping data every predetermined number of data. The data thus rearranged is applied in a parallel mode to a plurality of shift registers and from the shift registers coupled to leads on one side of the recording head successively.