A web conveying method and apparatus in which a metal web is maintained substantially parallel to an adjacent electrode despite fluctuations in the flow of an electrolytic solution in which the web is immersed. A guide plate is disposed adjacent the web on the side thereof opposite the electrode. A plurality of through-holes are formed in the guide plate which are evenly distributed thereon. Due to the flow of solution through the guide plate, a static pressure is applied to the web which maintains it substantially parallel at all times to the electrode.