A heat-developable color photographic material comprising a support having thereon at least a light-sensitive silver halide, an organic silver salt oxidizing agent, a hydrophilic binder, a reducing agent for the silver halide and/or the organic silver salt oxidizing agent and a magenta color image forming polymer coupler latex which is capable of forming a diffusible dye upon coupling with an oxidized product of the reducing agent and which is a homopolymer or copolymer having a repeating unit derived from a monomer coupler represented by the following general formula (I): ##STR1## wherein R.sub.1 represents hydrogen, a lower alkyl group containing from 1 to 4 carbon atoms or a chlorine atom; R.sub.2 and R.sub.3, which may be the same or different, each represents an unsubstituted or substituted alkylene group which may be a straight chain or a branched chain, an unsubstituted or substituted arylene group or an unsubstituted or substituted aralkylene group; X represents --CONH-- or --COO--; Y represents --O--, --S--, --SO--, --SO.sub.2 --, --CONH-- or --COO--; Ar represents an unsubtituted or substituted phenyl group; R.sub.4 represents an unsubstituted or substituted anilino group, an unsubstituted or substituted acylamino group or an unsubstituted or substituted ureido group; l represents 0 or 1; m represents 0 or 1; and n represents 0 or 1.The heat-developable color photographic material can easily provide a clear color image by imagewise exposure to light and heat development procedure.